AdWords is complicated enough already. Don’t add to the chaos by using strange abbreviations.
A new campaign named first-cont-01 might make sense next week, but in a year’s time, the person handling your account may be baffled.
There’s a better way.
Clear names make navigation and analysis quicker and easier.
Campaign: discounts US and Canada
Ad group: 20 percent
Use the same tracking in your ads, and it’s child’s play:
http://www.yourdomain.com/index.asp?ref=adwords&campaign=discounts-us-canada&adgroup=20-percent&ad=001
No matter what you use to analyse your server logs, you’ll instantly know where that click came from.
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