What is search engine optimization? Making your site more attractive to the search engines and increasing your traffic.

Resources

A number of different resources to assist or interest software developers.

What is SEO?

Search engine optimisation (SEO) is all about increasing the number of visitors who come to your website. If you want more people to see and buy your software, your attention should be focused on the search engines. If your website doesn’t show up in the top 20 or 30 matches for a search that relates to your product, chances are that your number of visitors will be very low. Through search engine optimisation, we can attain a higher ranking for your site by making changes to your code.

Search engine optimisation has nothing to do with the way your website looks to your visitors. The search engines won’t be impressed by cool graphics or clever slogans – they’re looking for relevant, keyword-rich content, and that is the core of search engine optimisation. We thoroughly research the ideal keywords for your product, and then implement them in all the right places. Keywords belong in the title tag, the description, the image alt tags and the copy (the actual keywords META tag matters less nowadays), but it’s not enough to just stick them in there and ignore the fact that the text makes no sense at all. At SoftwarePromotions, we believe that search engine optimisation should make a site attractive to search engines, but not at the expense of the human visitors! We carefully write all the material, and insert keywords without leaving SEO “paw prints” all over the place.

Search engine optimisation is the only way of convincing the search engines that your site deserves to be seen by people who search for a particular word or phrase – and it’s the only way that you’re going to get a serious influx of visitors to your website.

Read all about our search engine optimisation packages

Please note! We are based in the UK and use British English. If you think we’ve spelled ‘optimisation’ incorrectly, click here for the US version of this page.

Featured Service

Google AdWords Report Service

Anxious about the state of your AdWords account? Worried that you’re losing money, or perhaps simply not making as much as you’d like to? Concerned that your account might be full of mistakes and oversights, but not sure what to do about it?

The Google AdWords Report Service tells you all you need to know.

We go into your Google AdWords account, have a look round, and follow a detailed and comprehensive 75 point checklist covering your account setup, campaigns, campaign settings, ad group structure and names, budget and much, much more. We then write-up our findings in a clear, detailed and well-illustrated report.