Demystifier

Actionable Information For Your Business

Easy & practical tactics for your business.

Actionable,
Non-Technical.
Insanely Effective.

Every Email Will Show You Something Useful

We only send an email when we have something to say.
Something that you need to know.
They're unlike anything you've seen before.
Everyone says that. But in our case, it's true.
Best of all — it only contains actionable content that can actually help your business.

This is the sort of thing you can expect to find in your mailbox:

Google isn't what it was once was

We're starting to see change in the online landscape. Unlike in the past, it's not only about Google any more. I'll show you what to do about it.

Online Ads are Changing (and not for the better)

The systems are more complex, and tracking the results of your ad spend can be extremely difficult. We'll show you how and what to track, and much more.

Analytics isn't the only option

There's a good chance you're using Google Analytics — we'll share some great techniques. While looking at some other options too.

SEO is Dead (again)

This is a significant time for anyone interested in getting more free traffic from Google. It can still be done, and I'll share what works in the real world.

What To Do If Your Website Traffic Is Freefalling

The first step: don't panic. Once you've caught your breath, I'll show you precisely how to identify not only the cause, but the best possible solution.