We’re all busy and we’re all overloaded. So get to the point.
What can you do for me? What solution do you sell?
I know what my company sells. We sell money at a lower price.
You pay me $1,000 and I generate $1,500 in sales.
I sell expertise that generates cash. I sell sales.
What do you have for me?
Perhaps you sell time – that’s great.
Perhaps you sell efficiency. Or professionalism.
What do I want? And do I know you sell it?
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