Blinkers are used by horse riders to prevent their animals from being distracted by what may be happening behind and to the side of them. If you’re racing a horse, it can be a very good idea, as you want them to focus solely on getting to the end of the race, as quickly as possible.
In business, there are times when eliminating distractions can be useful. Business Blinkers, however, are a bad idea, as seeing what’s happening around you, your company and your products is obviously vital.
One of the more common ways that we become blind to certain objects or ideas is through over-exposure. We see billboard adverts everywhere we go, so rarely notice them, let alone take the time to read them.
When it comes to our own websites, we tend to see them far more than anyone else. We get used to seeing them not as a visitor might see them, but as we hope they are seen. These two versions of reality are often quite distinct from one another.
Sharon Housley (NotePage, Inc.)and Dave Collins (SoftwarePromotions) have been running a live website critique for many years, both at the Software Industry Conference and European Software Conference. The session has always been extremely popular, as Dave and Sharon offer their many years of experience to dissect, criticise and sometimes rip apart a website’s appearance and setup.
Subjects covered include the initial impression created by a website, structure, navigation, communication, SEO setup and more.
On the 29th of April, Dave and Sharon are running a 40 minute live Website Critique Webinar – where participants can choose to sit passively and enjoy the show, or if they’re brave enough, can offer their own website for dissection.
Please note that availability may be limited, and we will only have time to critique a limited number of websites.
I hope you can join us on the 29th.
Website Critique Webinar
