I wonโt name and shame, but Iโve just found a software solution that would make my life easier.
The company selling it, however, have forced me to jump through so many hoops before buying it that Iโve given up.
The mathematics are simple.
The benefits of using your product have to outweigh the pain involved in obtaining it.
But users are tricky individuals, and many refuse to conform to any of your norms. They have different needs.
Hereโs an idea. Minimise the pain. Make it as quick and easy as possible for me to buy what you sell.
Donโt force me to register, donโt ask for my life history when I purchase, donโt confuse me, donโt make me question what Iโm doing, and donโt upset me.
Hereโs another idea. Build the sales process around the needs of your customers, not the needs of your company.
Less pain means more sales.
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