Why either/or?
Some food for thought:
– Good organic rankings won’t last forever. SEO is a moving target.
– If people click on your ads then they’re working. *
– PPC is more accountable. *
– PPC gets quicker results. *
– SEO is free. (Except it isn’t.)
* = assuming that you’re doing it right.
Some common misdecisions: (not a real word but it should be)
“Because more than 80% of our conversions come from the organic listings.“
“AdWords doesn’t work. It’s too expensive.“
“We can figure this out for ourselves. How hard can it be?“
“PPC is easier.“
“SEO is easier.“
Don’t weigh up whether to focus on AdWords or SEO.
Both work and both can produce great results.
