Google are in the process of changing their AdWords certification program – and quite rightly so.
The old exam was initially quite difficult, but over the years became little more than a memory test. And this affects the very status of the Qualified AdWords Professional.
Our company has been approached on a number of occasions by Qualified Professionals looking for work. Surprisingly, some of them showed an astonishing lack of understanding of how AdWords works, and more importantly were completely lacking in the skills required to create, manage and optimise keyword lists, ads, ad groups and campaigns.
The new certification exam is a lot more detailed, in-depth and difficult.
Congratulations to Aaron who has already qualified, and has also earned our company the new status of Google AdWords Certified Partner.
My turn next for the exam…
