If you are using AdWords conversion tracking on your website, you might not have been aware that only one conversion will be counted for a particular visitor. For example, if you have the same conversion tracking code set up on each of your software downloads, you will only see one conversion for a particular visitor, even though they may have downloaded multiple products from your website. This is because a conversion can only be counted once per user.
So how do you tell if your AdWords traffic is performing a particular action multiple times? In the past, you would need to dig deeper within the AdWords reporting center. You may have noticed that for every conversion you were sometimes receiving multiple “transactions”. Each subsequent “conversion” performed by this one visitor was called a “transaction”.
However Google have now moved this value right into the conversion tracking section of your AdWords account. The new name is called “Conversions (many-per-click)”.
At first glance you might find your self confused by the numbers. I will try to explain what the values mean.
Let’s say you have your conversion tracking code on the final page of your shopping cart, the ‘thank you for purchasing my product’ page. Anyone who reaches that page will have purchased a product or multiple products from your website. If “Conversions (1-per-click)” is 1 and “Conversions (many-per-click)” is 1, this would mean that one person clicked on your AdWords ad and purchased one or multiple products from your website. If “Conversions (1-per-click)” is 1 and “Conversions (many-per-click)” is 3, this would mean that one person clicked on your AdWords ad and purchased items on your website three separate times. They may have made the initial purchase and then come back to your website twice more.
