The Trust Crisis Imagine walking into a store where the salesperson refuses to make eye contact, tell you their name or what they do, or answer basic questions about the business. You’d likely walk right out. Yet online, countless companies do exactly this by burying their About pages in footer links or filling them with corporate jargon. The cost? Massive. … Read More
Block or block not
Based on recent emails, you fall into one of two categories: You’re considering blocking AI bots from your content or have done it already. You couldn’t care less. Most of you fall into the latter for now. You should care. Here’s why. You work hard on your content. After publishing, an AI tool can swoop in and take all the … Read More
Adapting to our new AI overlords
Following my “SEO is dead? Again?” post, I’ve stimulated my appetite to explore further. And disagree with myself. With hindsight, I may have been too eager to paint a binary picture, where either everything stays as it is today or no one uses Google any more. One of the reasons for this error is that I believe we’ve become conditioned … Read More
SEO is dead? Again? Maybe this time.
I suspect you’ve heard this before: SEO is dead. Finished. Again. It’s a bold claim, or it would be, if it wasn’t so over-used. As someone who’s worked in digital marketing for over twenty years, I can usually tell you with certainty that the reports of SEO’s death have been greatly exaggerated. The predictions have always proven to be incorrect. … Read More
Links and link building can be worse than a punch in the face
What you’re about to read may not excite you. But you should take it seriously. It could save you far more money than you’re prepared to throw away. But before that, I need to give you an over-simplified history of SEO. Don’t let this put you off. You need to know this. If not today, then at some point in … Read More
How to retain your Google Analytics 3 data
If you happened to log into your old Google Analytics 3 account recently, perhaps to briefly to mourn analytics data you could understand, you might have noticed a warning, similar to this: When I first stumbled across it, I ignored it. I knew that the old Google Analytics 3 stopped collecting data months ago, so thought that it had no … Read More
Stealing from the shoulders of giants
I’m not a great fan of Amazon. But as much as I dislike their practices, I can’t stop using their services. One of the things that I grudgingly admire is their website. And considering the amount of money they make from all of us, I think it’s only fair to take a few of their ideas and use them on … Read More
Google Analytics 4 – the most basic introduction to using it
I assume that by now, you’ve at least looked at your Google Analytics 4 account. If you found it a little overwhelming, you’re not alone. And if you mentally filed it under the “get my head around it one day, but not today” category, then I certainly feel your pain. So putting aside my own dislike of the new platform, … Read More
Google Search Console vitals
I admit it. I happen to love Google Search Console. And I don’t think it gets enough attention. It’s free, reasonably accurate, there is almost no setting up, and for the most part, it’s non-technical. So I’m quite surprised by the number of people who don’t use it at all. In this post, I’ll show you the two sections of … Read More
How to create good content ideas
Creating good content is like having a shooting star in a sky full of twinkling lights. It’s what sets you apart, draws people in, and keeps them coming back for more. It’s good for your website visitors, good for Google’s spiders, and basically just good for business. You already know this, but for many people, the hardest part in the … Read More
